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Facebook developing own ad targeting technology
Facebook, the booming social network company, is quietly creating a technology that would let advertisers target Facebook users based on the “massive amounts of information people reveal” about...
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Clickable lets small businesses go beyond Google's search ads
For many small businesses, Google’s AdWords product may be their only online marketing channel. Today at TechCrunch Disrupt, New York City startup Clickable introduced its Master Campaign tool, which...
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Facebook’s entire business model is under fire in the EU
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.” Facebook (and just about every other free Web service) has built a business on that saying and its...
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What Facebook isn’t telling you about its risky ad business
Source: https://www.facebook.com/zuckZuckerberg's desk In its IPO filing Wednesday, Facebook identified mobile’s limited revenue potential, competition from other social networks, and the potential...
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Facebook logout page ads said to cost $700k per day
Advertisers desirous of taking of advantage of Facebook’s newest placement opportunity, the logout page, might need to prepare for a little sticker shock. The digital billboard space is rumored to...
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Facebook’s ad business booming as advertisers clamor to pay more for less
Here’s some news Wall Street is sure to “like.” Facebook’s major money-maker is looking sexier than ever to advertisers despite higher costs and drop-offs in performance, according to newly published...
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To settle lawsuit, Facebook will add opt-out controls for Sponsored Stories
Five disgruntled Facebook users have forced the social network to change how it manages its popular Sponsored Stories ad units. The users, two of whom are minors, sought class-action status in a...
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Facebook hopes to rewrite its sad financial narrative with strong Q2
Facebook will try to turn its story around today. In its first earnings report as a public company, it will use a positive second-quarter earnings statement as a way to craft an uplifting tale....
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Google’s latest acquisition unveils new research on brands, fans, and Facebook
Wildfire, the social media marketing company Google unexpectedly acquired last week, has just released a big ol’ body of research dealing with the finer points of fandom — online fans for big brands,...
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Facebook launches Sponsored Results search ads (updated)
[Update:] The original version of this story said that Facebook had made Sponsored Results more broadly available. The company has since launched the product and provided VentureBeat with a new...
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Facebook’s ad targeting tech is now out of beta
Facebook Exchange (FBX), a new advertising system the social network announced in June, is coming out of beta today. A slew of partners from the pilot phase of Ad Exchange have stepped forward to...
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Facebook looking better on mobile: 600M users help generate $150M in ad revenue
Would you look at that? Facebook’s third quarter came in right in line with Wall Street’s expectations, with the primary reason being that the social network finally learned how to profit from its...
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Facebook now makes $4M per day from News Feed ads
Facebook has increased the amount of revenue it generates each day from advertisements that run in the News Feed fourfold over the course of the past 90 days. The company revealed Tuesday that it now...
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Facebook’s mobile-only user base up 24% to 126M people
Facebook’s mobile-only users are increasing with each passing quarter. It said in a form 10-Q report filed with the Securities and Exchange Commission on Wednesday that roughly 126 million of its...
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6 ways digital marketers can use Facebook’s Custom Audiences feature
Facebook recently released its “Custom Audiences” feature, which allows digital markets to run advertising campaigns targeted specifically to certain customers and prospects. With nearly 83 percent of...
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Facebook expands Promoted Posts test so popular people can buy exposure too
Facebook this week started offering its most popular members, those who have more than 5,000 friends and subscribers, the chance to pay to promote their own status updates and get more visibility,...
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Facebook plans to add TV-like commercials to News Feed
Mandatory commercial breaks are coming soon to your Facebook News Feed. Facebook is currently shopping around its most outlandish ad unit yet, AdAge reported today. The social network plans to debut...
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Facebook improves mobile app install ads, makes downloads seamless for iOS users
Facebook today made its mobile app install ads infinitely more attractive to app makers who want to pay to increase their downloads. The social network announced that members on iOS 6 can now download...
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Why Facebook’s video ads are destined to fail
Jolie O'DellJeremy Ozen is cofounder of Vistar Media. I’m in cabs a lot. I’ll scan my email so I know what to expect when I get into the office or arrive at a meeting. If there’s time afterward, I’ll...
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Facebook becomes the world’s #2 seller of online ads
Owen W BrownFor the first time, Facebook will be the number two seller of digital ads in both the U.S. and worldwide, according to a new forecast by market research firm eMarketer. Pushed by mobile...
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